Privacy Policy

Introduction and Applicability

This Privacy Policy (“Policy”) explains how UVW Digital (“we,” “us,” “our”) collects, uses, discloses, and protects personal information when you use our website, mobile apps, and related services (the “Services”). By accessing or using the Services, you agree to this Policy. This Policy covers data we gather directly; embedded third-party content is governed by its own policies. We may update this Policy occasionally—material changes will be highlighted by an updated “Effective Date.”

Data You Provide

You may submit personal data when creating an account, placing orders, or interacting with customer care. Collected information can include your name, email, address, phone number, and payment credentials. You are responsible for ensuring the accuracy and completeness of your data. You can access, edit, or delete your personal information at any time through your account settings.

Automatic Data Collection

Our systems automatically collect technical information each time you visit the Services, including IP address, browser type, device model, and operating system. We employ cookies, web beacons, and similar technologies to track usage, analyze performance, and remember preferences. This data, which is non-identifying on its own, helps us improve functionality and user experience. You may disable non-essential cookies in your browser, though this may impair certain features.

Purposes of Data Use

We use your personal data to process transactions, deliver products, and provide support. Additionally, data enables us to send order confirmations, shipping notifications, and account alerts. With explicit consent, we may send marketing communications about special offers, new features, or events. You can withdraw marketing consent at any time via your profile settings or the unsubscribe link in our emails.

Lawful Processing Grounds

When required by law (e.g., GDPR), we process your personal data based on contract performance, legal obligation, consent, or legitimate interests. Contract performance covers order fulfillment and account management. Legal obligations include compliance with tax and financial record-keeping requirements. Legitimate interests permit us to secure the Services, prevent abuse, and conduct analytics for service enhancement.

Data Sharing and Disclosure

We share personal data only with third-party providers—such as payment gateways, shipping services, and hosting platforms—under strict confidentiality obligations. In the event of a corporate reorganization, your data may transfer to a successor entity under similar privacy safeguards. We may also disclose data to comply with legal processes or protect our legal rights. We do not sell your personal information.

Cross-Border Transfers

Your data may be stored and processed in countries outside your own, including jurisdictions with different data-protection laws. We implement appropriate safeguards—such as standard contractual clauses—to secure cross-border transfers. By using our Services, you consent to these international transfers. Local law in recipient countries may require disclosure to government authorities.

Security and Safeguards

We employ administrative, technical, and physical measures to protect personal data from unauthorized access, alteration, or destruction. Security controls include TLS encryption, firewalls, intrusion detection, and regular vulnerability assessments. Access to personal data is limited to authorized staff with a legitimate business need. No system can guarantee absolute security; thus, data sharing is at your own risk.

Retention of Personal Data

Personal data is retained only as long as necessary to meet the purposes described in this Policy or to satisfy legal obligations. Transaction records and billing information are generally kept for a minimum of seven years for tax and audit compliance. Upon account deletion, we remove active personal data unless retention is mandated by law. Aggregated, de-identified data may be stored indefinitely for analytics.

Cookies and Tracking

We use cookies, web beacons, and similar technologies to enhance usability, maintain session state, and collect site-usage metrics. First-party cookies support essential functionality, while third-party cookies (e.g., analytics partners) track aggregate visitor behavior. You can manage cookie preferences through your browser settings or our consent banner. Disabling non-essential cookies may affect user experience.

Children’s Data

Our Services are not intended for individuals under the age of 16. We do not knowingly collect personal information from minors without parental consent. If we learn that we have inadvertently collected data from a minor, we will delete it promptly. Parents or guardians who believe their child’s data has been collected can request removal through our privacy portal.

User Rights

Depending on your jurisdiction, you may have rights to access, correct, delete, or restrict the processing of your personal data, as well as data portability and objection rights. To exercise these rights, submit a request via your account dashboard or our Privacy Center. We aim to respond within 30 days of a valid request. If unsatisfied, you may lodge a complaint with your local data-protection authority.

Policy Changes and Communication

We may update this Policy to reflect changes in our practices, technology, or legal requirements. Material updates will be communicated via a notice on our website or an in-app notification if you hold an account. Continued use after notice indicates your acceptance of the revised Policy. Non-material changes will be reflected solely by updating the “Effective Date.”